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New Highway Publishing has more than 10 years’ experience in managing some of South Africa’s largest and most successful customer clubs, from the conception stage and strategy, to telemarketing and administration.
- Customer club management
- Subscription & club membership marketing
- New accounts drives for retailers
- ROI tracking/measurement
Our diverse capabilities help our clients to engage with their customers through customised marketing and communication strategies. We strive for measurable success and return on investment through strategic partnerships, effective communication and integrated marketing programmes.
We are able to fulfil every stage of the production process, whatever your needs:
- Strategic marketing
- Integrated programme strategy
- Strategic partnerships
- Branding strategy
- Customer relationship management
- Advertising sales
- Content research and development
- Content editing
- Layout, design & photography
- Production
- Repro & printing
- Distribution – on-shelf, mail and specialist channels
- Translation
- Segmentation
- Development of multiple media platforms, including event planning and support
New Highway offers clients the following design options:
- Corporate identities
- Brand manuals
- Websites, microsites and e-mail marketing
- Newsletters
- Staff communication
- Brochures and catalogues
- Annual reports
- Advertising and advertorials
- Point-of-sale materials
- Media kits and rate cards
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