| “What a relief to find Club magazine filled with stories about people I can really relate to… Reading about people who beat the odds provides hope and healing.”
S Felaphe, Thabong
Client: The Lewis Group Ltd.
Frequency: Bi-Monthly
Circulation: 468,650 (Jan-Jun 09)
Readership: 756,312 (Amps 09A)
Website: www.lewisclub.co.za
Account holders of Lewis Stores and Best Home & Electric, 74% of which fall within the LSM 4-7 market, South Africa’s largest consumer-base. The magazine is distributed free to readers as part of their Club package.
Click here to see a list of all the opportunities available for advertising with the Lewis Club Magazine.
- Thanks to a redesign and repositioning, www.lewisclub.co.za has seen record highs in traffic. The site, home of the Lewis Club magazine, was recently revamped and now includes a substantial Budget Recipes section, a weekly Food Special Feature, and downloadable and printer-friendly Month of Meals Planners, all of which are the site’s most visited pages.
- 45% of Lewis Club readers love the Budget Recipes featured in every issue of the magazine (Reader Survey 2009)
- 42% of readers have tried out a recipe they’ve seen in the magazine (Reader Survey 2009)
- 64% of readers say they find Lewis Club magazine useful and informative (Reader Survey 2009)
- 37% of readers have bought products they’ve seen in the magazine (Reader Survey, 2009)
- Lewis Club Magazine received a Highly Commended at the 2006 Picas in the Customer Magazine Retail & Lifestyle Category.
- Lewis Club magazine’s website, www.lewisclub.co.za, continues to impress with steadily growing numbers. In 2008, the site’s number of Page Views averaged 6,024, a figure that’s increased to 16,170 in the first nine months of 2009. September alone saw 25,772 Page Views.
- The October-November 2009 issue of Lewis Club launched the latest version of our highly popular Mom & Baby competition. Sponsors include Johnson’s Baby, Lewis Stores and Best Home & Electric.
- Responding to reader requests, Lewis Club now runs a Club Baby page in every issue, where Club members can read the latest news from the world of parenting and pregnancy.
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