| Previous Client: The Foschini Retail Group
Frequency: Monthly
SuperClub for Kids is a children’s club featuring benefits and a monthly magazine, conceptualized and launched for the Foschini Retail Group by New Highway Publishing. The target audience was the children of Foschini Club members, aged 5 to 10 years old, with all SuperClub members paying a monthly membership fee.
SuperClub was launched in June 2003, and at April 2007, membership was at almost 70 000. Among other objectives, SuperClub was to assist the retailer in reaching and communicating with a new generation of prospective customers. New Highway not only created an effective medium for this, the strategic plan also ensured a profitable, sustainable new product that will appeal to both parents and children for years to come.
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