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Previous Client: The Foschini Retail Group
Frequency: Monthly
Target audience: Account holders of the trading companies of the Foschini Retail Group, who pay for their Club membership per month.
Under New Highway’s stewardship, The Foschini Retail Group Club magazine was a proven effective marketing tool. Among our successfully achieved objectives, New Highway instituted the acceptance of third-party advertising, substantially increasing revenue year-on-year over a period of seven years, marketed the retailer across multiple platforms, and was significantly involved in raising the profile of the title to one of the country’s most successful customer publications.
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