Since 1999, New Highway Publishing has been committed to building brand value through magazines, newsletters, websites and other custom media that improve loyalty, retention, profitability, responsiveness and cross-selling. With our extensive experience in creating and customizing profitable customer clubs, we have helped some of Southern Africa’s biggest retailers engage with their customers more effectively.
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Lewis Club magazine’s website, www.lewisclub.co.za, continues to impress with steadily growing numbers. In 2008, the site’s number of Page Views averaged 6,024, a figure that’s increased to 16,170 in the first nine months of 2009. September alone saw 25,772 page views. The site now showcases a special food feature, updated once a week and one of our most popular pages. Other most visited pages include Budget Recipes and the Month of Meals Planner.
- The October-November 2009 issue of Lewis Club launched the latest version of our highly popular Mom & Baby competition. Sponsors include Johnson’s Baby, Lewis Stores and Best Home & Electric.
- A 2009 Reader Survey indicated that 45% of respondents enjoy Lewis Club magazine’s Budget Recipes. A whopping 42% of respondents have tried out a recipe published in the magazine, while 25% use the Meal Planner.
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